Many people know Samsung as one of the world's biggest smartphone and TV brands. But how many know it is also the world's biggest soundbar brand? In fact, it has been the world's biggest soundbar brand for 11 consecutive years, which is an amazing feat.
Samsung was the world's biggest soundbar brand in 2024
Samsung announced it was the world's biggest soundbar brand in 2024. The South Korean firm was able to hold the number one rank for 11 years in a row. According to the latest figures from market analysis firm FutureSource, Samsung had an 18.4% market share in terms of soundbars sold and a 20.1% revenue share in 2024 (full year).
The South Korean firm was also the world's biggest TV brand in 2024, holding the rank for 19 consecutive years, which is another remarkable feat in itself.
The company does so well in the soundbar and TV markets because it introduces innovative new features like Wireless Q-Symphony, which allows sound to be distributed simultaneously through the soundbar's and the TV's speakers without any wires. It takes advantage of all the speakers for improved and more powerful audio.
Earlier this year, Samsung unveiled its new soundbar lineup for 2025. You can watch it in our video below.
Lee Heon, Vice President of Samsung Electronics Visual Display Business, said, “This is the result of our efforts to deliver an immersive surround experience to consumers. Based on this 11th consecutive year of first place, we will continue to introduce products with better sound quality and usability in the future.“
The post Samsung is world’s biggest soundbar brand; holds title for 11 years in a row appeared first on SamMobile.
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