Tuesday, January 26, 2021

New year, old loyalties: Samsung and BTS are taking over Twitter again

Samsung and BTS are once again taking over social media for no particular reason other than that they can. And why not? Twitter could certainly do with some extra positivity and harmless fun these days. Especially if exclusive BTS photocards are part of the package. Which they are, or were, as of a few hours ago, courtesy of Samsung India.

What’s more, the massive online buzz we have been witnessing these past few hours is actually just an echo – the real noise is coming from dozens of Samsung Experience Stores across India which started giving out sets of BTS photocards to walk-ins earlier today.

Will Samsung ever outdo the planetary success of its BTS collaboration?

Samsung’s brick-and-mortar outlets in India reportedly started handing out these neat BTS collectibles with no foreword. Presumably, because the stunt was largely aimed at surprising local BTS aficionados. Finding them certainly wasn’t an issue, seeing how the famous boy band is estimated to have approximately 10 million devoted fans in India as of late last year.

In any case, unannounced giveaways of BTS memorabilia appear to be a recipe for utter delight among all ages. Eager to mark the occasion, we did our best to capture some of the most effusive and outright hilarious reactions to Samsung’s newest marketing ploy on Twitter.

Of course, this whole undertaking is meant to promote the imminent launch of the Galaxy S21 series which is happening in just three days. And while BTS was present at the mid-January launch of the new flagships, we’re still waiting for any indication that Samsung is working on more limited-edition Android devices targeted at the group’s massive fanbase. Let’s face it: we need more purple in our life, no?