Omdia has published an analysis of the foldable smartphone market, examining current trends, projecting future shipments, and highlighting key growth drivers and industry challenges.
According to the research firm, Samsung had an 18% share of the book-style foldable smartphone market in the first half of this year (H1 2026), putting the brand in second place on the chart.
Huawei led the segment with a whopping 57% market share. Honor, Oppo, and Vivo followed in third, fourth, and fifth places, with 9%, 7%, and 6% market shares, respectively. Other brands accounted for 3% market share.
Omdia expects the foldable smartphone market to grow by more than 20% annually through 2028, when shipments are projected to reach 36 million units. That would be twice the number of foldable smartphones shipped in 2025.
The research firm says wide-format book-style foldable phones, such as the Galaxy Z Fold 8, are driving the market's current growth. Book-style foldable phones accounted for 69% of total foldable smartphone shipments in the first half of 2026. Meanwhile, shipments of flip-style foldable phones declined by 47% compared with the first half of 2025.
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