Samsung usually uses in-house display driver ICs (DDIs) in its high-end Galaxy S and Galaxy Z series phones. However, due to rising component costs, especially memory chips, Samsung MX (Mobile eXperience) is reportedly considering using third-party DDIs in some Galaxy S27 series models.
According to a report from ZDNet Korea, Samsung’s smartphone division is considering ending the exclusive use of DDIs supplied by its System LSI division for the Galaxy S27 series. The base Galaxy S27 and the Galaxy S27+ could use third-party DDIs, while the Galaxy S27 Pro and the Galaxy S27 Ultra could continue using DDIs made by System LSI.
Samsung MX is reportedly evaluating DDIs from companies such as Anapass, DB Global Chip, Novatek, and Wonik D2I. While Anapass, DB Global Chip, and Wonik D2I are South Korean companies, Novatek is based in Taiwan. Samsung hasn’t made a final decision yet and is expected to evaluate the quality and performance of DDIs from both System LSI and third-party suppliers before making its choice.
Memory chip prices have risen sharply over the past year due to the ongoing AI boom. Strong demand for DRAM, HBM, and NAND flash chips has outpaced supply, making memory significantly more expensive for smartphone manufacturers and putting pressure on their profit margins.
Samsung is trying to diversify and stabilize its supply chain for several smartphone components to reduce costs wherever possible. Some reports claim that the company considered using OLED panels from Chinese display maker BOE for the Galaxy S27 series but ultimately decided against it.
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