After revealing the prices of its new Micro RGB TVs for the European market last week, Samsung has now announced the pricing for its 2026 OLED TV lineup. The company will offer both the S95H and S99H models in Europe, unlike some other regions such as the US.
S95H and S99H OLED TV pricing in Europe
Samsung’s flagship S99H OLED TV, which features a wide metal bezel around the screen, will be available in four sizes, ranging from 55 inches to 83 inches. In Europe, pricing starts at €3,099 and goes up to €8,799. The S95H, which lacks the art frame-style metal bezel, will also be available in four sizes, starting at 48 inches and going up to 77 inches. Its pricing ranges from €2,299 to €5,599.
S99H OLED TV pricing
- QE83S99H (OLED): €8,799
- QE77S99H (QD-OLED): €5,799
- QE65S99H (QD-OLED): €4,299
- QE55S99H (QD-OLED): €3,099
S95H OLED TV pricing
- QE77S95H (QD-OLED): €5,599
- QE65S95H (QD-OLED): €4,099
- QE55S95H (QD-OLED): €2,899
- QE48S95H (OLED): €2,299
Buy Samsung S95H OLED TV
Both TVs feature 4K panels with a Glare Free coating and a 165Hz refresh rate. They support HDR10+ (Adaptive and Gaming), HDR10+ Advanced, AMD FreeSync Premium Pro, and Nvidia G-Sync. Audio is handled by a 70W 4.2.2-channel speaker system with support for Dolby Atmos, Eclipsa Audio, Object Tracking Sound+, and Q-Symphony.
They are powered by the NQ4 AI Gen3 processor and run One UI Tizen based on the Tizen 10 operating system. Samsung has committed to providing software updates for up to seven years. Additional features include Vision AI Companion, AI Soccer Mode Pro, and AI Sound Controller.
Connectivity options include four HDMI 2.1 ports, an Ethernet port, an optical audio output, an RF port, and USB Type-A ports. The S95H includes a One Connect box, while the S99H does not. Both TVs also support Wi-Fi 6E, Bluetooth 5.3, AirPlay 2, Google Cast, Multi View, Smart View, and a built-in SmartThings Hub with Matter support.
They come with Alexa and Bixby voice assistants and can also be controlled using Google Assistant or Gemini. Other features include Samsung TV Plus, Daily+, Daily Board, and Samsung Gaming Hub.
How to identify panel types in S95H and S99H variants?
Models with the “AEXZ†suffix use LG Display’s WRGB OLED panels, while those with “ATXZ†and “FTXZ†use Samsung Display’s QD-OLED panels. Samsung is reportedly using LG Display’s newer Tandem OLED panels this year, which offer higher brightness compared to previous WRGB OLED panels.
Models with QD-OLED panels generally offer higher color volume and deeper colors, especially in red tones.
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