Samsung has launched its 2026 lineup of TVs, soundbars, and wireless speakers in South Korea. These products were first showcased at CES 2026 earlier this year and were introduced in the US a few days ago. Here is everything the company has announced in its home market.
Samsung’s 2026 TVs are now available in Korea
At the The First Look Seoul 2026 event, Samsung announced the launch of its latest TVs, soundbars, and wireless speakers in South Korea. The new lineup includes Crystal UHD TVs, Mini LED TVs, Neo QLED 4K and 8K TVs, OLED TVs, and Micro RGB TVs. These models feature an updated operating system, Google Cast support, and improved picture quality.
Most of these TVs include Vision AI Companion, which helps users get relevant information about what is on the screen. They also bring new AI-powered features to enhance picture and audio quality, along with support for Bixby and apps like Microsoft Copilot and Perplexity.
AI Upscaling Pro improves lower-resolution content to near-4K quality using AI-based algorithms. AI Soccer Mode enhances both audio and picture quality during sports content, while AI Sound Controller Pro allows users to adjust or mute vocals and background audio.
Samsung’s new Micro RGB TV lineup now includes the R85H and the R95H models in 65-inch, 75-inch, 85-inch, and 100-inch sizes. A 130-inch version of the R95H will be launched in the second half of the year.
Customers who purchase a 115-inch Micro RGB TV or an 85-inch Neo QLED TV will receive the flagship HW-Q990H soundbar for free. The first 2,000 buyers will also get a three-month subscription to either TVING or Samsung Art Store.
The OLED TV lineup includes the flagship S95H, which features a FloatLayer design with a metallic frame-like finish. It also supports Art Store and includes improved Glare Free technology. The lineup also features the S90H and S85H models.
Samsung has expanded The Frame TV lineup with a new 98-inch model, the largest in its Lifestyle series. Its Slim Fit Wall Mount allows it to sit nearly flush against the wall, with a gap of just 0.9mm, giving it the appearance of real artwork.
The company has also expanded its Moving Style TVs to sizes up to 85 inches. Previously, these models were available from 27 inches to 55 inches. These TVs are designed to be easily moved between rooms using mobile stands.
Music Studio 5 and Music Studio 7 wireless speakers
Samsung has also launched the Music Studio 5 and Music Studio 7 wireless speakers in South Korea. The Music Studio 5 features a 2.1-channel setup, while the Music Studio 7 has a 3.1.2-channel configuration.
Both speakers support AirPlay 2, Google Cast, Roon Ready, Spotify Connect, and Tidal Connect. They come with built-in Alexa and Bixby and can also be controlled using Google Home and SmartThings. They are compatible with Q-Symphony, allowing them to pair with Samsung TVs and soundbars.
Samsung’s new soundbars support Dolby Atmos and Eclipsa Audio
Samsung’s flagship soundbar for 2026 is the HW-Q990H, which features an 11.1.4-channel setup. Its Sound Elevation technology makes dialogue appear to come directly from the screen rather than from the soundbar.
Samsung is also expanding its free streaming service, Samsung TV Plus, by adding musical performances. The lineup includes popular productions such as Crash Landing on You and Hero, along with performances by artists like RIIZE and NCT WISH.
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