India is an important market for Samsung. It's also one of the most competitive, as the company faces tough resistance from the many Chinese brands that operate there as well. Yet, with India's projected GDP growth rate of more than 6% for 2025/2026, it's a market that can't ignored.
Samsung is looking to capitalize on this opportunity by expanding its R&D centers, investing more in local production of flagship phones, and more effectively competing against Chinese rivals. No wonder, then, that Samsung MX boss Roh Tae-moon went to India after MWC 2025 to personally assess the market.
New Galaxy AI features also being developed
To further extend its hold on the Indian market, Samsung is expanding its R&D facilities in Bengaluru and Noida, with a focus on developing Galaxy AI features that support the various Indian languages. Galaxy S25 production is also slated to begin at the Noida plant.
The competition from the Chinese brands is heating up. Samsung's market share in the country declined to 11% in Q4 2024, taking it behind Vivo, Xiaomi, and Oppo, according to data from Counterpoint Research.
TM Roh has felt the need to personally assess the situation down in India. He visited local production and sales facilities during his trip in a bid to ensure that the company stays on top of its game in one of the world's most lucrative smartphone markets.
Samsung is also looking to expand its presence in Middle East and Africa. It has launched targeted marketing campaigns for the month of Ramadan to cater to Muslim customers during the holy month, including special discounts on many of its trending products.
The post Samsung MX boss TM Roh jets to India as competition heats up appeared first on SamMobile.
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