Friday, June 16, 2017

Samsung sees year-on-year sales decline in the US

Kantar Worldpanel ComTech has released its latest smartphone OS data which revealed that Android was unable to achieve growth in the three months ending April 2017. It fell 5.9 percentage points to 61.7 percent compared to 67.6 percent a year ago.

This decline is a result of Android partner brands experiencing year-on-year sales declines in the United States. Samsung is one of them. Motorola and LG are others.

Lauren Guenveur, Global Consumer Insight Director for Kantar Worldpanel, says in the company’s report that the Galaxy S8 didn’t do much in the last week of April to show a significant impact on Samsung’s sales.

Then again, Samsung released the Galaxy S8 and Galaxy S8+ in the last week of the month and a true picture of its performance in the US market can not be viewed based on such a limited time frame.

However, Guenveur does mention that early indications in the data for the three months ending May 2017 show that the Galaxy S8 and Galaxy S8+ will have a combined share of 8.1 percent in the United States which will actually be slightly behind the 8.8 percent share of the Galaxy S7 and Galaxy S7 edge during the same period last year.

Samsung hasn’t provided exact figures as yet to show just how well the Galaxy S8 has been doing but there have been plenty of reports that suggest that the new flagship is outperforming its predecessor.



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